Web Banner

This animated web banner would be part of an online campaign, to supliment the more traditional print campaign. As i've explained in my sketchbook, emphasis on their core points makes for a more immediate message in todays short attention span age. I think both the printed and online part of my deliverables meet the specifications outlines in the brief.

(be sure to click the image, it's animated)

Designs (Posters)

The first is a billboard poster, the second is a bus stand poster. The focus of the campaign as outlined in the brief is a marketting campaign to raise awareness of the Open Uni amongst 16-18 year olds. I've chosen two paths. One is a more traditional approach and that's posters, the other is an online web banner. Having explored earlier options (apps, social media promotion) and realising the Open Uni already have these in place, I decided to go with another path.

Digital Diary

This digital diary covers the creation of 3 designs, the posters and the web banner.

Photos for designs

I've taken some photos that i've used in the designs i've made for this brief. I've used clouds because they are associated with high achievers/dreamers and that's something I wanted to reflect in my designs.

Succesful ad campaigns (images)

http://www.ipodhistory.com/images/poster.jpg
http://f00.inventorspot.com/images/superman-got-milk-ad-commercial.jpg
http://www.absolutads.com/gallery/files/marilyn.jpg
http://home.honolulu.hawaii.edu/~pine/Book2/marlboro.jpg

Awareness campaigns

In 2006, the Royal Mail embarked upon an ad campaign to tell the public it was changing the way it charges for mail deliver. This article ways up both it's success and shortcomings.

Royal Mail's PIP Awareness Campaign 'successful' - Brand Republic News." Advertising, Media, Marketing and PR News & Jobs - Brand Republic. Accessed on Web. 03 May 2011. Availavle at http://www.brandrepublic.com/bulletin/dmdailybulletin/article/605591/royal-mails-pip-awareness-campaign-successful

Another successful campaign, this time a marketting campaign, was for Cadbury Schweppes.

Following the finding of salmonella in some of its chocolate products in 2006, Cadbury Schweppes aimed to increase sales for its confectionary products by more than 6 per cent this year.nbsp; However, it has beaten its own forecast with above-target chocolates sales in Britain by increasing its spend on marketing.nbsp; The focus for the sales growth was a recent and very effective advertising campaign to relaunch Dairy Milk.nbsp; (The Times - 12 December 2007)

"The Times 100 | Latest News | Cadbury Schweppes - a Successful Marketing Campaign." Business Studies Case Studies | GCSE AS A Level Business Studies Resources | Teacher & Student Revision Theory. Accessed on Web. 03 May 2011. Available at  http://www.thetimes100.co.uk/additional/news--cadbury-schweppes---successful-marketing-campaign--67.php

What are students looking for in a college?

1. It is all about your Web site. Kylie is quick to decide if she is interested in a college based on the quality of their Web site. She wants to form first impressions based on visuals of different aspects of the campus. She is also interested in honest student feedback on their experiences, including a few quotes that may not be 100% positive. Kylie becomes frustrated if the link for requesting more information is not clearly visible and if the Website is not ready for her high school graduation year. In fact, many of her expectations were similar to the students we surveyed in our Noel-Levitz E-Expectations study.
   • Suggestion: Be sure your Web site is prospective-student friendly and realize that many students are searching earlier than their junior year.

This excerpt is from an article on the perspective of a student in todays society and what they want from a college/university when looking for a good place to study .

"What Future College Students Are Looking for in Their College Search." Noel-Levitz Blog: Higher Education Enrollment, Student Retention and Student Success. Accessed on Web. 03 May 2011. Available at http://blog.noellevitz.com/2011/03/17/future-college-students-thinking-prospective-student