Awareness campaigns

In 2006, the Royal Mail embarked upon an ad campaign to tell the public it was changing the way it charges for mail deliver. This article ways up both it's success and shortcomings.

Royal Mail's PIP Awareness Campaign 'successful' - Brand Republic News." Advertising, Media, Marketing and PR News & Jobs - Brand Republic. Accessed on Web. 03 May 2011. Availavle at http://www.brandrepublic.com/bulletin/dmdailybulletin/article/605591/royal-mails-pip-awareness-campaign-successful

Another successful campaign, this time a marketting campaign, was for Cadbury Schweppes.

Following the finding of salmonella in some of its chocolate products in 2006, Cadbury Schweppes aimed to increase sales for its confectionary products by more than 6 per cent this year.nbsp; However, it has beaten its own forecast with above-target chocolates sales in Britain by increasing its spend on marketing.nbsp; The focus for the sales growth was a recent and very effective advertising campaign to relaunch Dairy Milk.nbsp; (The Times - 12 December 2007)

"The Times 100 | Latest News | Cadbury Schweppes - a Successful Marketing Campaign." Business Studies Case Studies | GCSE AS A Level Business Studies Resources | Teacher & Student Revision Theory. Accessed on Web. 03 May 2011. Available at  http://www.thetimes100.co.uk/additional/news--cadbury-schweppes---successful-marketing-campaign--67.php