The first is a billboard poster, the second is a bus stand poster. The focus of the campaign as outlined in the brief is a marketting campaign to raise awareness of the Open Uni amongst 16-18 year olds. I've chosen two paths. One is a more traditional approach and that's posters, the other is an online web banner. Having explored earlier options (apps, social media promotion) and realising the Open Uni already have these in place, I decided to go with another path.
No comments:
Post a Comment