This excerpt is from an article on the perspective of a student in todays society and what they want from a college/university when looking for a good place to study .
- It is all about your Web site. Kylie is quick to decide if she is interested in a college based on the quality of their Web site. She wants to form first impressions based on visuals of different aspects of the campus. She is also interested in honest student feedback on their experiences, including a few quotes that may not be 100% positive. Kylie becomes frustrated if the link for requesting more information is not clearly visible and if the Website is not ready for her high school graduation year. In fact, many of her expectations were similar to the students we surveyed in our Noel-Levitz E-Expectations study.
- Suggestion: Be sure your Web site is prospective-student friendly and realize that many students are searching earlier than their junior year.
"What Future College Students Are Looking for in Their College Search." Noel-Levitz Blog: Higher Education Enrollment, Student Retention and Student Success. Accessed on Web. 03 May 2011. Available at http://blog.noellevitz.com/2011/03/17/future-college-students-thinking-prospective-student
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