How not to promote a University

Brand communication is everything for a Uni, it's how they speak to potential new students. Drake University's ad campaign featued a D+, which was meant to symbolise it would be Drake plus a student and what happens when they get together. Instead...comes across like the university is barely above a failure.

"Drake University's Ad Campaign Gets Big D." AdFreak. Accessed on Web. 06 Mar. 2011. Available at http://adweek.blogs.com/adfreak/2010/09/drake-universitys-ad-campaign-gets-big-d.html