Here is my intitial action plan for the Open University Brief.
Research Open University
The courses on offer
How they Advertise they're courses
Who value OE qualifications
The ability to fit study around work
Flexibility
Research competing courses from full time courses such as foundation, HND, Degree
Research student opinion on education
Brainstorm first ideas
Research how universities compete
Potential medium/formats such as online, print (posters, billboards)
SWOT analysis
Concepts
Refinement
Customer profiles
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