"The Times 100 | Latest News | Cadbury Schweppes - a Successful Marketing Campaign." Business Studies Case Studies | GCSE AS A Level Business Studies Resources | Teacher & Student Revision Theory. Accessed on Web. 03 May 2011. Available at http://www.thetimes100.co.uk/additional/news--cadbury-schweppes---successful-marketing-campaign--67.php
Following the finding of salmonella in some of its chocolate products in 2006, Cadbury Schweppes aimed to increase sales for its confectionary products by more than 6 per cent this year.nbsp; However, it has beaten its own forecast with above-target chocolates sales in Britain by increasing its spend on marketing.nbsp; The focus for the sales growth was a recent and very effective advertising campaign to relaunch Dairy Milk.nbsp; (The Times - 12 December 2007)
This excerpt is from an article on the perspective of a student in todays society and what they want from a college/university when looking for a good place to study .
- It is all about your Web site. Kylie is quick to decide if she is interested in a college based on the quality of their Web site. She wants to form first impressions based on visuals of different aspects of the campus. She is also interested in honest student feedback on their experiences, including a few quotes that may not be 100% positive. Kylie becomes frustrated if the link for requesting more information is not clearly visible and if the Website is not ready for her high school graduation year. In fact, many of her expectations were similar to the students we surveyed in our Noel-Levitz E-Expectations study.
- Suggestion: Be sure your Web site is prospective-student friendly and realize that many students are searching earlier than their junior year.
Here are a few web banner tips that I would like to share with you all. To create a good banner you should always look at it from the perspective of the viewer. That said, let me detail the tips for web banners. (follow the link for the full article)
| Full-time study | ||
| Qualifications | Fees (£) | |
| Home and EU | MRes/MPhil/PhD | 3,493 |
| Overseas (Arts) | MRes/MPhil/PhD | 9,279 |
| Overseas (Science) | MRes/MPhil/PhD | 12,054 |
| Part-time study | ||
| Qualifications | Fees (£) | |
| Home and EU | MPhil/PhD | 1,700 |
| EdD | 2,643 | |
| Overseas | MPhil/PhD | 4,430 |
| EdD | 3,386 | |
| PhD by Published Work and Higher Doctorates (see the Phd pages for more information) | |||||||||||
| Fees (£) | |||||||||||
| Home and EU | PhD by published work/DSC/DLitt | 1,700 | |||||||||
| Overseas | PhD by published work/DSC/DLitt | 4,430 | |||||||||
| Examination Fee | PhD by published work/DSC/DLitt | 1,082 | |||||||||
""What Do Employers Think? | 18 to 24 | Open University." Distance Learning Courses and Adult Education - The Open University. Accessed on Web. 06 Mar. 2011. Available at http://www8.open.ac.uk/choose/18to24/what-do-employers-think
What do employers think?
Highly valued qualifications
Employers really appreciate the value of an Open University qualification - indeed, over two thirds of FTSE 100 companies have sponsored students on our courses.
Why employers value The Open University
It's not just the fact that the academic excellence of our teaching is officially recognised - they understand the commitment, self-discipline and ambition it takes to complete an Open University degree, and value the skills you develop as a result."
We are the largest provider of higher education for people with disabilities
- We have students who are in their teens, including some Year 12 and 13 school students who are studying OU courses alongside A-levels. We have students in their 90s - and all ages in between.
- The average age of new undergraduate OU students is 32.
We are opening up opportunities for lower-income groups
- More than 12,000 people with disabilities study with us each year.
Our open admissions policy helps thousands of people who failed to achieve their potential earlier in life
- In 2009/10 around 47,500 students received some kind of financial support.
Thousands of people, who might not have been able to study because of work or family commitments, are able to study part-time with us
- Up to 44 per cent of our UK student population starts undergraduate study without the entry qualifications they would need at a conventional university.
- Around 70 per cent of our students remain in work while studying.
"We promote educational opportunity and social justice by providing high-quality university education to all who wish to realise their ambitions and fulfil their potential.
Through academic research, pedagogic innovation and collaborative partnership we seek to be a world leader in the design, content and delivery of supported open learning."
